For most businesses, the goal of on-line marketing is to get customers to come to your web-site. There are other ways to do this (email blasts, banner ads, etc…), but in reality, most new customer traffic to your website is likely to be driven by search engines. This post talks about two popular ways of using search engines in your marketing campaign: SEO and SEM.
These days, everyone is interested in on-line marketing. This is the first in a five-part series on the topic, and will focus on key aspects of any on-line marketing campaign.