Predator or Prey

As we sit here, pondering whether or not we’re in the middle of a recession or entering a recovery, I’m reminded of an old business adage: “When times are good, advertise. When times are tough, advertise more.” Now, that adage certainly isn’t a truism. There are plenty of businesses out there for whom spending extra money on advertising would be a complete waste. Which kind of company is yours?

I don’t believe in advertising blindly, and I certainly don’t believe in wasting your money. What I do believe is that for a certain kind of company, run by a certain kind of leader, tough times are the time to make the bold moves — the time to strike at your competitors when they’re weak; the time to grab advantage from the incumbents, because they’re scared.

Which kind of company is yours? What kind of leader are you?

End of motivational preaching,

Posted in Entrepreneurship and tagged , , .

Chris Richardson has strong opinions on just about everything. Just ask.