The epitome of marketing, according to Peter Drucker, inbound marketing is perhaps the least understood subdivision of marketing. In fact, it’s so poorly understood that many modern marketers have started to misuse the term — using it specifically as a synonym for Internet marketing or generally as an antonym for outbound marketing. This couldn’t be […]
One way to improve top-line growth is to expand into an adjacent market. This post discusses the use of SaaS to help enterprise technology companies target the SMB.