The advertising world is already throwing a tizzy based on the decisions that Apple and Google have made around cookies; so much so that the big boys are rolling their own add solutions (“What’s a monopoly?” newsletter #61). Recently, both sides upped the ante. Google announced that they would stop selling ads based on tracked website … Continue reading “The Advertising-Tech War Continues”
Many of us have quickly become accustomed to our phone acting as our credit card (Google Pay, Apple Pay), but pretty soon we may be putting our official IDs onto our phones as well. The International Organization for Standardization (ISO — which you might think is a confused acronym, but comes from the fact that … Continue reading “Electronic driver’s licenses are coming”
Recently on a LinkedIn group, someone started a conversation on whether or not print advertizing is dead.
Everything from web-site design, to search-engine marketing (SEM/SEO), to trade shows, to television commercials, classic outbound marketing, also known as marketing communications (MarCom) is the nuts and bolts of any marketing campaign. It can also include branding, publicity, and public relations, which I already discussed under brand.
With over half the people on the Internet using Facebook at least once per month, Facebook has become an extremely important part of Internet life. And they’re using that power to change the web as we know it: they’re driving the “social web”. Being on the cutting edge of that transition can put you in prime position to improve your business through referrals — the best source of customers.
As we come to the close of the last quarter of the year, I look back to the close of the previous quarter, where I briefly digressed from this introductory series on on-line marketing to take a closer look at Twitter. The fact that that article was one of my most popular ever makes me … Continue reading “Social Networking”
As a business owner you are probably just as, if not more, likely to have used display advertising than direct mail. Display advertising covers billboards, but it also covers ads in periodicals, and, most significantly, ads in your local Yellow Pages. Here you’ll learn the basics of display advertising on the Internet, and the tremendously powerful ways you can use it to target your audience.
Twitter is all the rage, but is rarely used effectively. This blog gives an introduction to what Twitter is, and provides a few case studies on companies that are effectively using Twitter in their marketing campaigns.
Of all the on-line marketing techniques, e-mail marketing is probably the closest analog to a traditional marketing technique which you have probably used. Essentially, it’s the on-line version of direct mail marketing. As with other on-line marketing techniques, its two biggest advantages over its non-digital equivalent are the ease with which results can be measured and the speed with which they can be measured.
For most businesses, the goal of on-line marketing is to get customers to come to your web-site. There are other ways to do this (email blasts, banner ads, etc…), but in reality, most new customer traffic to your website is likely to be driven by search engines. This post talks about two popular ways of using search engines in your marketing campaign: SEO and SEM.
These days, everyone is interested in on-line marketing. This is the first in a five-part series on the topic, and will focus on key aspects of any on-line marketing campaign.