Amazon and self-driving cars?

For a few years now, pretty much every big tech company has been doing something in the self-driving car space, and Amazon isn’t new to this (at the 2018 Consumer Electronics Show, they announced a partnership with Toyota), but their participation might be the least clear. Tesla, of course, makes sense. Alphabet (Google’s parent) has … Continue reading “Amazon and self-driving cars?”

Zoom acquires Keybase (or, why companies buy companies)

There was an interesting Quora question recently, about why companies sometimes buy other companies, only to “shut them down”. Zoom just acquired Keybase (a startup, launched in 2014, to create a directory for public encryption keys). They performed such acquisition in order to solve their end-to-end encryption problem. These sound like different things. In fact, … Continue reading “Zoom acquires Keybase (or, why companies buy companies)”

Small Business Marketing Goals

Before you set off trying to do this thing called “marketing”, there is probably no single thing more important than that you understand your goals. Specifically, you should have goals at varying degrees of granularity (e.g., strategic goals vs. tactical goals), and regardless of their granularity your marketing goals should be desireable, measurable outcomes.