The advertising world is already throwing a tizzy based on the decisions that Apple and Google have made around cookies; so much so that the big boys are rolling their own add solutions (“What’s a monopoly?” newsletter #61). Recently, both sides upped the ante. Google announced that they would stop selling ads based on tracked website … Continue reading “The Advertising-Tech War Continues”
It looks like Australia is going forward with their ridiculous news law (“If Australia doesn’t get their act together, they may lose all news”, newsletter #44). It passed their House of Representatives this week, and looks set to pass the Senate. It’s perfectly reasonable to have a discussion around how to save news; and it’s perfectly reasonable … Continue reading “Australian news war escalation”
Every country is going to regulate tech —and they’re not going to do it in the same way the US is; nor do they necessarily care what the US does. The EU is well down this path, as I’ve written before. A lot of that regulation is about protecting user privacy. Apple announced a bunch of … Continue reading “Privacy, Profit, and Tech Regulation”
The news business has always been tough. It’s been extra tough since the Internet came along. It’s shrinking in every possible way — relevance, number of reporters, income, readership; you name it, it’s hard to be in the news business. But as we look at the “news” on the Internet, it’s easy to see why, … Continue reading “If Australia doesn’t get their act together, they may lose all news”
The UK’s Competition and Markets Authority has released its final report on online platforms and digital advertising. This started as a preliminary look at possibly monopolistic practices by Google and Facebook, who collectively earn about 80% of UK digital-marketing spend. Parts of the UK press are already saying the report doesn’t go far enough, and that … Continue reading “Ad-tech regulation”
Apple’s World Wide Developer Conference was last week. As expected, one of the biggest announcements was that they’re moving away from Intel and to their own chips. And, although it wasn’t front and center, it was mentioned enough that I’m sticking with my prediction that this is all about “AI”, and we’re going to see … Continue reading “WWDC and privacy”
Everything from web-site design, to search-engine marketing (SEM/SEO), to trade shows, to television commercials, classic outbound marketing, also known as marketing communications (MarCom) is the nuts and bolts of any marketing campaign. It can also include branding, publicity, and public relations, which I already discussed under brand.
As we sit here, pondering whether or not we’re in the middle of a recession or entering a recovery, I’m reminded of an old business adage: “When times are good, advertise. When times are tough, advertise more.” Now, that adage certainly isn’t a truism. There are plenty of businesses out there for whom spending extra … Continue reading “Predator or Prey”