Facebook for Websites

With over half the people on the Internet using Facebook at least once per month, Facebook has become an extremely important part of Internet life. And they’re using that power to change the web as we know it: they’re driving the “social web”. Being on the cutting edge of that transition can put you in prime position to improve your business through referrals — the best source of customers.

Social Networking

As we come to the close of the last quarter of the year, I look back to the close of the previous quarter, where I briefly digressed from this introductory series on on-line marketing to take a closer look at Twitter. The fact that that article was one of my most popular ever makes me […]

Using Twitter in Your Marketing Campaign

Twitter is all the rage, but is rarely used effectively. This blog gives an introduction to what Twitter is, and provides a few case studies on companies that are effectively using Twitter in their marketing campaigns.