Warner’s zero-day theatrical window

Last month I took note of Warner’s experiment to remove the theatrical window for all movies coming out in 2021 (“Are we witnessing the death of the cinema,” newsletter #58). A few weeks ago the first movie in this experiment, The Little Things, came out — and I think Warner is going to view it is a […]

Outbound Marketing

Everything from web-site design, to search-engine marketing (SEM/SEO), to trade shows, to television commercials, classic outbound marketing, also known as marketing communications (MarCom) is the nuts and bolts of any marketing campaign. It can also include branding, publicity, and public relations, which I already discussed under brand.

Brand

Building the value of your brand, and building raport with your customers, employees, investors, and the public at large is a critical part of your marketing campaign.

Marketing is Measuring

Continual Improvement Marketing is only as good as its results. That’s why I strongly encourage both state-of-the-art analytics, and continuous improvement. Every action you take in marketing has a cost associated with it — and hopefully an associated reward. You must treat your marketing dollars very judiciously, and seek to continually get the best possible […]