With over half the people on the Internet using Facebook at least once per month, Facebook has become an extremely important part of Internet life. And they’re using that power to change the web as we know it: they’re driving the “social web”. Being on the cutting edge of that transition can put you in prime position to improve your business through referrals — the best source of customers.
As we come to the close of the last quarter of the year, I look back to the close of the previous quarter, where I briefly digressed from this introductory series on on-line marketing to take a closer look at Twitter. The fact that that article was one of my most popular ever makes me … Continue reading “Social Networking”
As a business owner you are probably just as, if not more, likely to have used display advertising than direct mail. Display advertising covers billboards, but it also covers ads in periodicals, and, most significantly, ads in your local Yellow Pages. Here you’ll learn the basics of display advertising on the Internet, and the tremendously powerful ways you can use it to target your audience.
Of all the on-line marketing techniques, e-mail marketing is probably the closest analog to a traditional marketing technique which you have probably used. Essentially, it’s the on-line version of direct mail marketing. As with other on-line marketing techniques, its two biggest advantages over its non-digital equivalent are the ease with which results can be measured and the speed with which they can be measured.
For most businesses, the goal of on-line marketing is to get customers to come to your web-site. There are other ways to do this (email blasts, banner ads, etc…), but in reality, most new customer traffic to your website is likely to be driven by search engines. This post talks about two popular ways of using search engines in your marketing campaign: SEO and SEM.
These days, everyone is interested in on-line marketing. This is the first in a five-part series on the topic, and will focus on key aspects of any on-line marketing campaign.