Let’s face it, if you’re running a business, you’re busy. And if it’s a small business, you’re probably really busy. The best advice for any business, anywhere, anytime, of any size, is to focus on your core competencies. What this really means is stop spending time on things that aren’t directly key to your business. […]
Before you set off trying to do this thing called “marketing”, there is probably no single thing more important than that you understand your goals. Specifically, you should have goals at varying degrees of granularity (e.g., strategic goals vs. tactical goals), and regardless of their granularity your marketing goals should be desireable, measurable outcomes.